Yoga Gives Back Honors Liforme with the 2025 Impact Award
All of us at Liforme are deeply honoured to receive this Impact Award from Yoga Gives Back. We are grateful for the privilege of being able to support the selfless and dedicated work of Kayoko and her amazing team of supporters all around the World. The impact of Yoga Gives Back is so clear to see. Real people being helped in a smart, meaningful way. Real lives being transformed through human kindness. Real transparency about how this work is done, by people who really care. The message of Yoga Gives Back is one that is really worth spreading, now more than ever. We thank you sincerely, Kayoko and team.
James Armitage, Founder, Liforme, U.K.
Yoga Gives Back is proud to honor Liforme with our 2025 YGB Impact Award, recognizing their unwavering commitment as a conscious business leader and long-time supporter of empowering women and children in India through Yoga Gives Back’s programs.
For over a decade, Liforme has stood by Yoga Gives Back’s mission, donating more than $75,000 to fund grassroots programs that provide microloans through Sister Aid, education scholarships through SHE (Scholarship for Higher Education), and menstrual health initiatives through The Pad Project, for over 3,000 women and children in rural India.
“YGB works hard to ensure that every dollar donated counts as much as possible… Their work is really effective in helping to bridge important inequality gaps in our world.”
— James Armitage, Founder of Liforme
In 2024 alone, Liforme’s generosity helped nearly 100 young girls in West Bengal continue higher education and pursue their dreams — protecting them from early and forced marriage while opening pathways to brighter futures.
A Partnership Rooted in Purpose
Liforme exemplifies what it means to be a conscious, purpose-driven brand. Their belief that “progress is in progress” reflects a deep understanding that meaningful change requires time, consistency, and compassion. Through their initiative of donating $5 from every yoga mat sold, Liforme has turned the practice of yoga into a global movement of giving back.
Together, We Are Empowering Change
It is truly significant that a leading global yoga mat brand like Liforme continues to give back to the country that gave us yoga. Their commitment to social impact and sustainability aligns perfectly with Yoga Gives Back’s mission to empower women and children in India to build sustainable, self-reliant futures.
Yoga Gives Back Founder Kayoko Mitsumatsu joins James Armitage and the entire Liforme team in celebrating this shared journey of compassion, empowerment, and gratitude.
We will honor Liforme with the YGB Impact Award at the 18th Annual Yoga Gives Back Global Gala at Sofitel, Beverly Hills — recognizing their outstanding partnership and dedication to showing how business can truly be a force for good.
Together, we continue to empower women and children in India through yoga — creating brighter futures and sustainable change.
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