Meet Our Board of Directors
A great team of people that really care.
DR. KENNETH ATCHITY, CHAIR
CEO, Story Merchant
With more than forty years experience in the publishing world, and over twenty years in entertainment, Dr. Atchity (Georgetown A.B., Yale Ph.D.) is a writer, producer, professor, and literary manager, responsible for launching dozens of books, films, and brands. His life’s passion has been finding great storytellers and turning them into bestselling authors and screenwriters. Now Ken’s Story Merchant companies, www.storymerchant.com, www.aeionline.com and www.thewriterslifeline.com, provide full-service development, management, production, and brand launch for commercial and literary writers. Dr. Atchity is dedicated to using his experience to help give the stories discovered by Grameen and Kiva happy endings through supporting Yoga Gives Back’s work raising awareness throughout the yoga community.
GAIL HEDDING
Being touched by yoga over 20 years ago, it left a lasting impression on her life. When moving to LA in 2015 and retiring she began to think about the choices she wanted to make with her free time. Yoga was the clear answer and she obtained her certificate as a yoga instructor. Upon hearing about Yoga Gives Back from a friend she began to investigate and became very interested in volunteering with the organization. After attending the gala last year as a volunteer she was even more convinced dedicating some free time to the organization and its mission felt right.
“Blending my love and appreciation for yoga with my financial background feels like the perfect place to spend some time. Thank you for the opportunity.”
FELICIA TOMASKO, Editor in Chief, LA YOGA
Felicia Tomasko, RN, E-RYT-500, C-IAYT, CAP combines her passions for the teachings of both Yoga and Ayurveda in her life’s work. She integrates her training as a Registered Nurse and her background working in plant biochemistry and cognitive neuroscience in her practice and teaching.She served on the board of directors of the National Ayurvedic Medical Association and the California Association of Ayurvedic Medicine. In 2002, Felicia was part of the founding team at LA YOGA Magazine, where she is Editor-in-Chief and President of Bliss Network. A longtime teacher, Felicia is a featured teacher on glo.com, is on the Yoga Studies and Yoga Therapy faculty at Loyola Marymount University, and teaches workshops worldwide. Felicia maintains a private practice in Santa Monica. Her commitments include an advocacy for community and highlighting social causes.
“I can’t imagine my life without the practices and philosophies of Yoga. As a member of our modern global community, I believe that giving back and being of service is an important part of demonstrating gratitude for these teachings. Yoga Gives Back expresses that gratitude through targeting efforts that support education and entrepreneurship in India. Education, entrepreneurship, discipline, daily practice, social justice, unity, and how we connect and uplift each other through efforts large and small. I’ve long been a supporter of Yoga Gives Back and I admire the dedication of Kayoko and the other advocates and team members. I appreciate the culture of integrity within Yoga Gives Back as well as the emphasis on making a positive impact in people’s lives through all of the aspects of yoga.”
KAYOKO MITSUMATSU
Co-Founder/President
Prior to moving to the USA in 1992, Kayoko was a producer/director for NHK Japan’s National Public Broadcaster, working on prime time national broadcast current affairs and documentary television programs for seven years; and cultural attaché at the Embassy of Japan in London for two years. Her passion for documentary filmmaking to bridge diverse values and cultures are rooted in the perspective gained from years of living abroad including Australia, Brazil, United Kingdom and USA.
Kayoko co-founded Yoga Gives Back in 2007, from her yoga class in Los Angeles, which has now grown to a global campaign.
“As a middle age woman, feeling my life being so enriched by the practice of yoga, I felt a strong need to use all my resources to help others. I learned a lot about Dr. Muhammad Yunus’s revolutionary micro financing while working on a documentary about Social Entrepreneurship featuring Kiva.org. I was struck by the incredible impact which micro financing could bring to alleviate generations of poverty. And 25 dollars can make a fundamental difference on somebody’s life in India. As a happy and healthy yoga practitioner, I realized that I could contribute a little to India’s poverty issues. I hope to invite everyone who benefits from Yoga to join in our campaign by giving back and making difference together.”
BRITTNY McCARTHY
Brittny McCarthy is an Associate Marriage + Family Therapist in Los Angeles, CA, incorporating more than 15 years of yoga, meditation, and mindfulness practices into her therapeutic work with clients, as well as in her own life.
She has taught yoga since 2007, owned a community yoga studio in West Los Angeles, and is certified through the Yoga Alliance, the accrediting body that recognizes certified yoga teachers, as a E-200 RYT/500 RYT. Yoga, mindfulness, and personal growth are pillars of her personal and professional life.
A former federal lobbyist for university Presidents, she holds a PhD in higher education policy and organizational leadership and before becoming a psychotherapist worked for 10 years advising members of Congress, University presidents, and faculty members.
“Having traveled to India three times and benefiting personally from the life practice of yoga, I am proud to be a member of the YGB board. It feels like a small gesture to give back in this way to the birthplace of yoga and to the growing community that supports and sustains my own practice.”
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